The brand was started by two young moms, Vivian Reisman and Rita Lerner, who wanted only 100% cotton for their infants' and toddlers' layettes and pajamas. Today these two young moms are grandmothers and still putting the same soft, cuddly high-quality garments on their grandchildren as well as selling to mothers around the globe. Mish Mish is a hip fashion collection for babies and young children featuring sophisticated style with impeccable details.